Sales Consultant

Bakersfield, CA

Position Purpose 

The Sales Consultant is responsible for sales of new and pre-owned vehicles to customers within the assigned Dealership. 

Essential Duties and Responsibilities

  • Meet and greet guest promptly, and in a friendly and professional manner.
  • Knows understands and adheres to federal, state and local laws which govern retail auto sales.
  • Maintain product knowledge through dealer training and self-study.
  • Strives to meet sales goals by meeting and greeting potential customers as they enter the showroom; contacting previous customers and seeking referrals; responding to emails, telephone calls and faxes and developing outside networking relationships.
  • Identify customer’s automotive needs.
  • Have knowledge and answer any questions the customer has regarding vehicles they express an interest in.
  • Set up and conduct demos as requested by the customer insuring clients do not drive demonstration vehicle on lot observing safe driving at all times.
  • Prepare a sales proposal for the vehicle(s) the customer requests.
  • Finalize any sale with the customer.
  • Ensure vehicle purchased is ready at the appointed time for the customer to pick up
  • Follow up sale to determine customer satisfaction and re-enforce the sales experience.
  • Utilize the Dealership’s CRM follow-up system to ensure ongoing communication with the customer; thereby ensuring customer satisfaction, encouraging repeat business with the customer and earning referrals.
  • Maintain a professional and business-like standard of dress consistent with the dress code requirements of the Shelly Automotive Group and/or specific dealership.
  • Know and follow work schedule arriving to work on time.
  • Maintain work areas keeping offices clean and organized at all times.
  • Log all floor and telephone customers accurately into CRM system.
  • Ensure all paperwork is accurate and complete.
  • When required, follow through diligently to ensure all stipulations and requirements are complete for timely approval and funding of deals.
  • Thorough test-drives on planned circuit, attending every demonstration. Obtain valid driver’s license before demonstration and verify that guest’s information is accurate.
  • Personally inspect vehicle to ensure it is properly detailed, all functions are operating and it is ready for delivery.
  • Introduce Customer to Service and Parts Department and Service Advisor if possible.
  • Safeguard customer and Dealer information per established policy.
  • Complies with all safety rules as outlined in the Injury Illness and Prevention program. Using all appropriate safety and personal protection equipment as required.
  • Maintain proper display, returning all demo vehicles to their proper place.
  • Adhere to work schedule and arrive at work before your scheduled start time and be at your work station productively engaged by the scheduled time.
  • Must maintain accurate attendance records “clocking in and out”.
  • Exemplifies organizational culture and holds others in department accountable for doing the same.
  • Other related duties as may be assigned.